Product Marketing Manager

Marketing · Salt Lake City, Utah
Department Marketing
Employment Type Full-Time
Minimum Experience Mid-level

Title:  Product Marketing Manager

Location: Salt Lake City, UT (temporary remote due to COVID-19)


Who we are

Tiled is a microapp platform that allows creatives to craft interactive experiences without using any code. Simply import or synchronize assets into Tiled, enable interactive and rich-media elements, including video, hotspots, embedded forms and personalized text fields, to quickly build immersive content experiences designed to fully engage your audience.


The opportunity

Tiled is looking for a self-motivated and highly collaborative Product Marketing Manager to join our team of passionate people who are revolutionizing the world of interactive experiences. 


As the Product Marketing Manager, you will be the champion for new product innovations responsible for driving go-to-market activities, competitive intelligence, messaging, and positioning of our products. Organizationally, you will be embedded in the product organization and work closely with Marketing, Sales, and Customer Success teams.


What you’ll do

As the lead for our Product Marketing organization, you will be in charge of the following:


  • Competitive analysis
  • Market and customer research
  • Product positioning
  • Product communications/AR/PR/social media 
  • Sales support and enablement
  • Measurement of marketing programs


Specifically, we are looking for someone that is proven strong in three key competencies: Positioning and Messaging, Product Launch, and Enablement.


Positioning and messaging

You will ensure that our product is presented in a clear way that highlights its unique benefit and that our audience knows why our solution is better than what our competitors have to offer. This will require you to understand the product and the market exceptionally well, so you can explain that value to customers and everyone within our company too. By working on our positioning, you will be able to define how you want our audience to think about our product. You will also be crafting the statements that will establish and reinforce our positioning.


Product launch

For our customers, bringing new functionality to market should be a promise of new value that they can look forward to. To make sure that they understand the value of our product, you will explain its benefits and technical advantages through various channels, including: website updates, product-based content, and sales collateral and enablement. You will show and demonstrate that same value through demos, presentations, and webinars. Finally, after executing against your launch plan, you will measure the success based on key metrics such as adoption, up-sell, cross-sell, etc. All of these happen with a strong go-to-market strategy that you will plan and implement.


Enablement

By knowing what makes the product unique, understanding where it sits in the marketplace and the key messages that resonate, you will be uniquely positioned to rally the marketing and sales teams around the product’s unique value (how it helps customers and how it stands out from the competition).  Relying on curiosity and awareness of how other teams work and what matters to them most, you will know what collateral is needed to realign the team and help them explain the core benefits to customers more succinctly. In a nutshell, we need someone to make sure that people both inside and outside of the company understand the value of our product. And that is you.



What you’ll bring


  • Bachelor's Degree (Master's degree preferred)
  • 4+ years' product marketing experience (in an enterprise software company)
  • Demonstrated success in positioning and launching differentiated products that meet and exceed business objectives
  • Excellent time management and project prioritization skills
  • Excellent written and oral communication skills
  • Proven ability to influence cross-functional teams 
  • Strong collaboration skills across disciplines that drive change in products and teams
  • Ability to manage and contribute to multiple projects concurrently
  • Creative thinking and a real passion for product and design
  • Background in design and copywriting is a plus
  • Ability to understand the impact of design and interactive communication within an organization


Why Tiled?

If you’re looking to make a high-level impact at a small rapidly growing company, Tiled is the place for you! Tiled’s culture is one of being customer-obsessed, radically transparent, and boldly accountable.


Tiled is an equal opportunity employer. We welcome and encourage diversity in the workplace regardless of race, gender, religion, age, sexual orientation, gender identity, disability, or veteran status.


Come work with us!

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  • Location
    Salt Lake City, Utah
  • Department
    Marketing
  • Employment Type
    Full-Time
  • Minimum Experience
    Mid-level